Importance of SEO in Digital Marketing in 2021

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Do you want to become a digital marketer? Why not? The demand for online marketing is increasing rapidly. There is a high level of competition, and many people are considering this as a profession. However, only a few of them are successful because everyone doesn’t have the right skills, exposure, and strategy. Search Engine Optimization is one of the main tools you need to improve your site ranking and visibility. Therefore, you need to understand the importance of SEO in digital marketing.

With that in mind, I’ll start with the basics of SEO, its benefits, and finally, simple tips to get started with it. In this article, you’ll learn about:

  • SEO Basics
  • SEO in Digital Marketing
  • Tips to Get Started With SEO

SEO Basics

You probably heard multiple times that SEO is a vital tool for digital marketing. It helps your site more visible, drive massive traffic, improve search engine (e.g., Google) ranking, and ultimately more opportunities for conversion. 

Moreover, it’s a crucial tool for building relationships, growing your reach, and positioning yourself as an expert in your niche. It also helps you to optimize your content, web pages, and website overall.  The key components of SEO are keyword research, content creation, on-page SEO, off-page SEO, and search engine marketing (SEM). 

It’s a vast topic and requires proper guidance, a lot of practice, and a great deal of patience to get a solid grasp of SEO. We are here to understand the importance of SEO in digital marketing. So it’s beyond the scope of this article to explain everything in detail. However, you can read my other articles on SEO on this blog. 

SEO in Digital Marketing

Here we will look at why we need SEO in digital marketing. Although it has several benefits, here are the top five:

1. Improving Visibility and Ranking

One of the key benefits of SEO in digital marketing is increasing the visibility of your site. That means your audience can find your site easily when they search for something in Google or in any other search engine. The ranking of your site is directly related to visibility. 

2. Drive Traffic

Driving traffic to your site is one of the main objectives of SEO. Traffic means the number of visitors to your site per day or month. If you want to drive high traffic to your site, then adopt the best practices of search engine optimization.

3. Gain Authority

Authority is relatively new in the field of SEO. However, there is a growing importance of site authority nowadays. High authority means your site is trustworthy and contains useful and high-quality content. Ultimately it increases your brand value, reputation, and ranking. 

4. Improves Visitor Experience

When you optimize your content and websites, it offers a better user experience. For example, if you optimize your site with on-page SEO, your site becomes responsive to any device. That means the user can read your content seamlessly on a mobile, laptop, or even tablet. 

5. Business Growth

With all the benefits mentioned above, improving site visibility and ranking, driving traffic, gaining authority, and user experience. All these benefits result in increasing conversions, sales, ultimately, high business growth. 

Tips to Get Started With SEO

If you are a beginner, you can follow these simple steps to start implementing SEO for your site. 

  • Start exploring different components of SEO from high authority sites like Moz, Ahrefs, or Backlinko. 
  • Experiment with the free versions of SEO tools
  • Enroll for an online course to learn and implement them on your site

Conclusion

I hope you have understood the importance of SEO in digital marketing. It helps you boost your web traffic by increasing visibility and ranking. Also, convert potential prospects to loyal customers by improving your site authority. If you have any queries related to SEO, mention them in the comment section.

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